How to Make Readers Part of Your Success When You Launch Your Book

How to Make Readers Part of Your Success When You Launch Your Book

How to Make Readers Part of Your Success When You Launch Your Book

How to Get Your Readers to Become Part of Your Success as You Launch Your Book

 

The purpose of launching you book is to get people to buy your book after all your hard work.

To do this properly, you need to understand why people buy books.

People buy books either because:

  • they care about you, the author (friends, family, fans) and want to see you succeed;
  • they care about what you’re writing about (the topic of your book) and want to understand more about it.

You probably have no control over the first one, but it is your job to execute on the second one. Getting people to care about what you have to say is all about how you communicate the value of your book and market the book.

Marketing your book is about expressing how your book will:

  • help your reader,
  • solve a problem for them,
  • somehow enhance their lives / inspire them.

When asking people to support you, remember to think about what’s in it for them and make sure that you articulate this.

Otaku is a Japanese word for ‘those who are obsessed and recommend something as a result.’ Your job is to try and find a fan base who will become such promoters of your book, that they will share and talk about it. Seth Godin claims we need 1,000 true fans to get our book out into the market – and they will do the work for us by telling others how fabulous it is (of course, this means we have to write a remarkable book in the first place).

Joanne Fedler

Joanne Fedler

Author, writing mentor, retreat leader. I’m an internationally bestselling author of nine books, inspirational speaker and writing mentor. I’ve had books published in just about every genre- fiction, non-fiction, self-help, memoir – by some of the top publishing houses in the world. My books have sold over 650 000 copies and have been translated in a range of languages. Two of my books have been #1 Amazon bestsellers, and at one point the German edition of Secret Mothers’ Business outsold Harry Potter- crazy, right?

Five Factors to Consider About Our Readers

  1. Even if our book is called ‘How to Become Happy, Healthy and Wealthy’ – we cannot assume that readers will understand what’s in it for them. We must express why our book is unique and different from other books in the market and why readers should buy it (if not for them, then for someone in their life who may need the book)
  2. People are busy – we must make it easy for them (one click, an intuitive landing page)
  3. Everyone wants to feel part of something – people like to feel included in an inner circle, so we can offer this as an option where readers can get extra value for buying or reviewing our book early
  4. We shouldn’t assume readers understand why it’s important to buy our book on a particular day or review it before a certain date – we need to explain the process to them so that they understand why we are asking them to do things
  5. I operate on the assumption that people are generous – they want to support us so we must be able to ask for help (early readers, reviews, sharing on social media, buying more than one copy of our book).

Insights from my Early Adopter campaign when I launched my book, Love in the Time of Contempt:

  • During the writing of the book, I shared my thoughts, insights and asked opinions of my Facebook community – what do you think? What were your teenage years like? So many people shared their stories that I was able to include these in my book (always ask permission to share someone’s story and if they are okay about you using their real name, and make sure to thank them in the acknowledgements)
  • I got buy-in from the start from a small, committed group of 200 readers who were excited about the topic
  • Though not everyone can write a book, everyone likes to feel part of a book – this is because we are no longer in the Author as Oracle era, but rather in the Author as Spokesperson era. If our book does a good job of expressing how others feel about something, readers are gracious and generous about sharing it
  • I set up a secret Facebook group for Early Adopters – I asked readers for help (they got a free PDF copy of the book a month before the book came out and in return, I asked them to simply leave an honest review on Amazon – this alone got the book to #1 on Amazon in its category for a few days)
  • I explained why I was asking people to review the book before a certain date and how this would help me get visibility in an oversaturated market. I explained to my community how Amazon works and that to rank high you need reviews and sales within a short period of time – people were then informed and keen to help
  • I created a competition and partnered with others who have the same target market (mothers of teenagers). They donated prizes which I was able to give away in the closed Facebook group.

Author Potential Profile Assessment

Discover your hidden strengths as well as the areas you need to build on to become an author.

Principles to Live by as You Launch Your Book

  1. Connect with your readers – your readers are your greatest asset – make sure that you keep them in mind at all times. Change the focus of your thinking – your book launch is not about you, it’s about your readers and how your book will make them feel and enhance their lives. If your book promotes certain values, ways of thinking or sheds light on a particular topic or marginalized group, then talk this up.
  2. Say please and thank you – ask for help, acknowledge those who help you and reward them when they do
  3. Give before you ask people to give to you. Generosity and service are the core values that should always be at the heart of everything we do as authors.

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How to Write a Book: A Focus on Conviction

How to Write a Book: A Focus on Conviction

How to Write a Book: A Focus on Conviction

How to Write a Book Part 1: A Focus on Conviction

I have a friend whose ex-husband drove an Uber for a while. As soon as there was a surge, he’d drop everything, and jump into his car to take advantage of the higher fee. It caused chaos in their family life. She described it like a drug or gambling addiction. He responded to the surge notification with a dopamine hit and bolted out the door no matter whether they were in the middle of a family meal or socializing with friends.

As creative people, we have to be super vigilant about becoming reliant on externally generated dopamine hits, like the uber surge notification, to feed our creative process. Applause. Awards. Publishing deals. Facebook likes. Retweets. While it’s important to get feedback and to know that our work is connecting with an audience, I believe this validation must defer to something far more reliable. We cannot outsource self-trust, or what I call, conviction.

I know creative people who make a career out of self-doubt. They are always looking for someone else to tell them they’re good enough, or they have permission or they should give up their day job and go full tilt into their passion. Only if someone (in this case, a publishing house) tells them they can write a book, do they believe it (and not for long – this kind of feedback fetish requires ongoing maintenance – the ego, after all is a hungry ghost).

This distrust of self becomes a creative stutter.

So the first strength I teach aspiring authors who want to write and publish a book is this: self belief. It trumps so called ‘talent.’ It’s the foundation of finding your writing voice. And once you hold it energetically, it becomes a guardian of the creative process. Think of it this way: if you do not fundamentally believe you have something worth saying, it doesn’t matter how much of the craft you learn. You’ll never put anything you’ve written out there. What will people say and think?

What gets in the way of conviction is a complex matrix of self-limiting ideas and beliefs, including perfectionism, jealousy, comparison, people-pleasing, attachment to approval, vagueness and indecisiveness, playing small, taking feedback personally, hesitation, small-mindedness, feeling victimized by your life or circumstances and a fixed (as opposed to growth) mindset.

My signature Author Awakening Adventure shows writers how to self-diagnose if they suffer from a lack of conviction, and then elucidates the steps to take to harness self-assurance, a robust sense of self worth and self-esteem. I teach people to reframe ‘mistakes,’ ‘shames’ and ‘failures’ as rich repositories for their stories and their creative process. As the Spanish poet Antonio Machado wrote in his poem ‘Last night as I was sleeping,’ we have to ‘make sweet honey from old failures.’ What else could all our beautiful broken pieces be for?

Joanne Fedler

Joanne Fedler

Author, writing mentor, retreat leader. I’m an internationally bestselling author of nine books, inspirational speaker and writing mentor. I’ve had books published in just about every genre- fiction, non-fiction, self-help, memoir – by some of the top publishing houses in the world. My books have sold over 650 000 copies and have been translated in a range of languages. Two of my books have been #1 Amazon bestsellers, and at one point the German edition of Secret Mothers’ Business outsold Harry Potter- crazy, right?

We begin by shifting our consciousness from ruthless self-critique to radical self-compassion. Once when I was spiraling into self pity about some terrible mothering mistake I had made my husband told me to ‘stop beating myself up just because it was my fault.’ Humour is a great reframer. When we can laugh – even giggle out loud – at ourselves, we lighten up. The paradox is that it’s only when we stop taking ourselves so seriously, that we actually begin to take ourselves seriously as a creative person.

The greatest strength we develop in the creative life is self-trust.

You produce something and you feel it: wow, that works. That really works.

It requires us to engage in self celebrating behaviour. To say yes to our writing. To say no to bullshit. To burrow into our intuition and to listen to its song.

I have known traditional success (book deals, #1 Amazon best sellers, international best sellers) and I have known their ugly twins – the ‘failures,’ the ‘we’re-pulping-your-book’ emails, the shitty one star reviews on Amazon. If I were to measure my worth as a writer based on either of these, I’d be flirting with the same devil – both are false positives.

Success cannot be something we let others define for us.

One of my books, Love in the Time of Contempt: consolations for parents of teenagers sold much more poorly than I had hoped, only a few thousand copies. I was bitterly disappointed given how much work I had put into not only the writing, but the launch – I’d run a campaign called A Million Connected Parents, given away free copies of the book to early adopters – it had taken up six months of my life and I invested my entire advance into the campaign.

A year after publication, long after I had gotten over the disappointment, I received an email from a woman in Korea, who wrote:

Dear Joanne,

Hello from Korea.

I have read your book(love in time of contempt)

And I’d like to say thank you so much.

I’m a mother of 32 months’ kids.

My daughter is so far until teenager.

But I was helped you.

Sometimes I left her in another room for punishment

Recently I think It’s not good.

But I don’t know how to do

In your book, I found answer.

After reading your book, I stand beside her.

It’s very good.

Thanks, Fiona

There is no algorithm that guarantees that any book will succeed or sell. So we cannot judge ourselves or our book by how it sells.

What this has taught me is that I can’t allow others to decide what value I place on my book. Not a publisher. Not reviewers. Not even buyers. You, the author, must love your book. It must be your beloved, for whom you would do anything.

When we have conviction, we don’t allow others to define what success means. Royalties are wonderful – we all want them – and godknows, authors bloody deserve them. But a book has more than commercial value in this world if it changes someone’s life.

‘In your book, I found answer…’

If you’d like to take the Author Potential Profile Assessment to see how you score on conviction, you can do so here.

If you’re ready to take your self-belief to new heights and to join the Author Awakening Adventure, you can pre-enrol for our next intake here.

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Mistakes to Avoid When You Write a Self-Help Book

Mistakes to Avoid When You Write a Self-Help Book

Mistakes to Avoid When You Write a Self-Help Book

I’m such a huge fan of a great self-help book which can raise our vibrational frequency if the author wrote it with energetic integrity – not from a place of ego, but rather as a transmitter of wisdom and as an act of service to the reader. A book like this is often the hard-won result of the author’s struggles, and is imbued with wisdom, perspective, insight and compassion. Such books help readers to suffer less and feel less alone in their suffering.

Writing a self-help book can be a gift to readers that can potentially transform them. I’ve read hundreds of them (some brilliant, some awful) and have read numerous submissions by aspiring authors looking for publication with Joanne Fedler Media. Based on my experience, here are some guidelines to help you write a self-help book:

  • Establish your credibility upfront: your credibility may be the result of an experience you have survived or because of your professional expertise. Tell us upfront what your story is and why and how you came to write this book. Readers want to know they are in safe hands – they want to know who the author is, what credentials we have for writing this book – professional, experiential;
  • Start with your experience, not the lessons learned: your experience has yielded your insights – so start with your experience, not the ‘lessons’ or ‘insights’ you learned from them. Allow your reader to experience your transformation with you, and allow them to journey towards your insights instead of foisting them on your readers;
  • Be clear on who your target market is and write with your reader in mind: People who are not your family will only be interested in your book if it is objectively uplifting and inspiring. It’s not enough for you to simply record what you went through – what insights or growth occurred as a result of your experience?
  • Just because it happened to you, doesn’t make it relevant to others: be sure to write about your journey in such a way that you cross the bridge between the personal (what happened to you) with the universal (why it’s relevant to your reader);
  • Let your reader walk in your shoes to get to the transformation: though you may be at the end of your transformation, remember that your reader has not traversed that path with you. Pace and structure the book so your reader has a chance to ‘catch up’ and experience the transition, walk through the highs and lows with you. Otherwise the journey you describe may seem fanciful or ‘reserved for spiritual VIP’s only.’ If your book is about grief, make sure the reader is allowed to experience the grief, otherwise the strength of the transformation is lost, or is leap-frogged over, and becomes a spiritual bypassing, which can feel unprocessed;
  • Show us your journey, don’t just tell us what you learned: show your reader what actions you took, what conversations happened, in order to show us how you ‘changed your mind’ or a had a ‘realisation’ or an ‘insight.’ It’s not enough to say, ‘I realised… I was being watched over / I couldn’t control the outcome / I had to surrender / I was in control of how I felt…’ etc. Show us the transformation (from fear to faith, illness to health, grief to acceptance) and make sure you keep your reader with you through the transition otherwise she will be unable to identify with it. Use scenes in order to show us the moments in which you changed;
Joanne Fedler

Joanne Fedler

Author, writing mentor, retreat leader. I’m an internationally bestselling author of nine books, inspirational speaker and writing mentor. I’ve had books published in just about every genre- fiction, non-fiction, self-help, memoir – by some of the top publishing houses in the world. My books have sold over 650 000 copies and have been translated in a range of languages. Two of my books have been #1 Amazon bestsellers, and at one point the German edition of Secret Mothers’ Business outsold Harry Potter- crazy, right?

  • Don’t rush: in the wake of a loss or a change, writing can be cathartic and healing but it is not going to be the writing that you want to share with the world. A self-helpbook about any meaningful experience can only be written in time. I am a great believer in letting things take their time and not rushing the river, especially the river of loss and grief. Its insights are often startling, but we need patience to harvest them. A self-help book should be a wise guide by someone with expanded perspective – make sure you have given yourself enough time and space to process your experience before writing about it. A story can only be written when an experience has worked its way through us, when it has been deeply digested, richly conceived;
  • Your beliefs don’t make us trust you: what you believe is irrelevant unless it is based on your experience – so show us a story which gives us a reason to trust your beliefs. What you believe does not in itself establish credibility. As my favourite character The Dude in The Big Lebowski says, ‘That’s just like, your opinion, man.’ And you know what they say about opinions… Readers need to trust us for our opinions to hold weight;
  • Beware of self-help cliches: anyone who has done any self-help work knows the basic tenets of living a responsible, empowered life: don’t be attached to the outcome, don’t be a victim, practice kindness, gratitude, meditation, slow down, actions have consequences and so on. By focusing on the same universal truths, self-help books run the risk of repeating spiritual clichés which lose their lustre and fail to inspire us because they are so over-used. They must therefore offer something new or original to a reader– even simply a new framework or a reshaping of these ideas. When it comes to self help, a reader needs to feel the nuance of our different take even as we express the same time-honoured truths, so remember that you have enough experience and credibility to reinvent and reinterpret universal spiritual lessons;
  • Quote others sparingly: you don’t need to bolster your views with other self-help gurus: quoting Brandon Bays or Eckhard Tolle or Deepak Chopra doesn’t give your ideas more weight. In fact, quoting others dilutes the strength of your originality. Also, who cares? This is your book, not theirs. And if you do use quotes, be aware that you need copyright permission for them all if you are to publish;
  • Speak to your readers as equals not from a podium: one of the biggest mistakes I see people make in writing self-help books is in the tone or style – if it comes across as didactic, it’s easy to lose your reader. Keep the tone self-compassionate not patronizing or self-aggrandizing. Nobody likes to be lectured to or spoken down to, and even if we don’t intend this, our tone might still come off as if we’re a ‘know-it-all.’ Bring us with you, don’t preach. This will happen naturally when you find your original writing voice so spend time working towards that;
  • Be original: create your own unique framework based on your experience. No-one has had the experience you have had, and so you are in a unique position to create an alchemy from it, combined with all the spiritual reading or research you’ve done and come up with your own framework, recipe or ideas. Be creative and original. Figure out the through-line or overarching theme that ties everything together;
  • Simplify your message: boil the message of your book down to one single paragraph, then one sentence then one phrase or even one word so that you know the message of your book simply and concisely.

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The Recipe for Becoming a Successfully Published Author

The Recipe for Becoming a Successfully Published Author

The Recipe for Becoming a Successfully Published Author

I often get asked how I became a published author. How did 600 000 copies of my books get sold? How come publishers now approach me to write books for them? I wish I had a recipe I could share like Jamie Oliver so that everyone out there could do the same.

But life recipes turn out differently in the kitchens of each of our hearts and circumstances.

Though we control our own effort, grace also weighs in there to some mysterious degree. I suspect the personality of our effort – open, humble and resilient as opposed to attached, needy and desperate may have something to do with success – but who knows? We all do our best.

I’ve reached a place in my own writing career where I feel that if I don’t write any more books, it will be okay. I have said much of what I want to share. The next phase of my life is about helping others to find their authentic writing voices and get their books published.

But I see aspiring authors stumble over the same problems. So I’m going to identify the most common ones and offer suggestions for getting past them.

First up: most beginner writers don’t understand the writing process or where they are in it. They’re lost. They don’t know where or how to start.

Writing a book is daunting. The task can feel overwhelming. Most people have no clue what writing a book entails. Many people start, and don’t get very far. Or they don’t start at all. Or they write a whole lot of bits and don’t know how to put them all together. Or they get stuck. Or they finish and they can’t get published. So let’s just begin with the beginning. Getting some sentences down on the page every day.

Try these:

  • Read books that can guide you and give you specific writing exercises to start the writing process – I recommend Julia Cameron’s The Right to Write or Natalie Goldberg’s Wild Mind.
  • Just start writing anywhere: the itch on your nose; the jackhammering outside your window, the temperature gauge on your fridge that’s stuck and freezing the milk. Don’t worry about where it will go.
  • Draw it – draw your story or book as a map. You can always stray from the map.
  • Write on index cards – bits you can write in one-hour increments.
  • Don’t worry about the beginning, middle and end. Just write. Structuring comes much later. You need to know where you are in the process and trust that what comes next will in fact, come next.
  • Break the immense task down into small-bite sized chunks. You aren’t a python, you don’t need to swallow the thing whole — you don’t need to know how your book ends, or even what will happen. You just need to start it. And keep working away at it, scene by scene, or chapter by chapter. Shawshank it. You can tunnel your way out of a maximum-security prison one pocketful of dirt at a time.
  • If you get stuck, use this as inspiration: ‘Write hard and clear about what hurts.’ Ernest Hemingway said that.

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After I Blow the Whistle, I’m in Your Hands

After I Blow the Whistle, I’m in Your Hands

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I realised then that this ‘dream’, this goal so many people strain for – of getting a publisher and becoming an author (shrouded in romantic fantasies about what that means) was broken. It was fatally flawed, and I wanted to blow the whistle on it. But I wasn’t sure how to do that and at the same time encourage people to write their stories because I know that this is the part that isn’t flawed. It’s pure, and it has a kinetic magic that can heal this planet. I knew something had to change, and it was up to me to figure out how, especially because so many people look to me as some kind of oracle of wisdom in the Disneyland of authorship.

Joanne Fedler

Joanne Fedler

Author, writing mentor, retreat leader. I’m an internationally bestselling author of nine books, inspirational speaker and writing mentor. I’ve had books published in just about every genre- fiction, non-fiction, self-help, memoir – by some of the top publishing houses in the world. My books have sold over 650 000 copies and have been translated in a range of languages. Two of my books have been #1 Amazon bestsellers, and at one point the German edition of Secret Mothers’ Business outsold Harry Potter- crazy, right?

So I started doing business courses. I started thinking of writing as a business. I learned the basics of pitching, marketing, connecting with your audience, offering yourself in service to others, and I had a major breakthrough. I realised that ‘being an author’, much as it’s a great ego-inflator (as if we need more ego in the world), did not bring me a sense of deep abiding satisfaction about my ‘work in the world.’ On the odd occasion, a beautiful email from a reader would bring me to tears, but the isolation of the writing, the lack of financial security and the endless jealousy I felt towards other more successful authors who won prizes or were invited to writers festivals when I was overlooked (something authors never speak about), made me not like myself a fair bit of the time.

I found that the more I mentored others, and offered what I know in service to people who want to write their stories, the happier I became. In fact, taking people on writing retreats where it is all about them and not about me – makes me about as happy as I can be. So I started trusting that. That the era of my ego had passed (finally) and my work is about service to others (a comfortable place for someone with 9 out of 12 planets in Virgo).

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How to Write a Self-Help Book Guide

How to Write a Self-Help Book Guide

How to Write a Self-Help Book Guide

Our books will bear witness for or against us, our books
reflect who we are and who we have been….
By the books we call ours we will be judged.”
― Alberto Manguel

I’m a self-help book junkie.

I started reading them in my early twenties, and I’ve never stopped.

As soon as I finish one, I’m ready for the next. They’re like fries that way. Except without the guilt – in fact, they leave me on a high. When I read a book in which someone has figured out one of the many problems I’m facing (emotional, spiritual, psychological, financial, business, writing), I begin to feel the stretch of an emotional muscle; the flicker of light inside me as someone illuminates a path through my tunnel of darkness.

Self-help books help us solve problems.

They’re glorious because there are as many ways to solve a problem as there are human natures and perceptions. That’s why every single one is different – because as the poet Mark Nepo writers, ‘If I’d experienced different things, I’d have different things to say.’

A self-help book is a wise guide by someone who has already walked the path I am stuck on. They point out to me where I am stumbling. They tell me stories that show me how others healed, worked through the pain, survived, overcame. I put one down, and I sigh. “I will get through this problem. I see it can be done.”

But there are good self-help books and there are poor ones.

Author Potential Profile Assessment

Discover your hidden strengths as well as the areas you need to build on to become an author.

What distinguishes a great self-help book from a crap one?

I’ve analyzed the hundreds of self-help books I’ve read and worked out that there are two fundamental issues an author must address, and that, for each of those, there are eleven areas an author must tackle to ensure the book does what it’s meant to do.

And I’ve created a guide for anyone who is writing or who wants to write a self-help book called How To Write A Self-Help Book – ingenious title, right? But the first lesson of a great self-help book is just this – keep your message simple – make sure your book tells people what problem you are solving for them in the title.

I break the process down into reflection questions, structure, storytelling, methodology and I share my framework for writing a well structured, engaging self-help book that shares your insights in a way that turns the personal into the universal.

Because if you’re going to take the time to help people, make sure you write the best book you can. Your book can – and should – change people’s lives.

We all have life experience and wisdom to share. We’re all wiser, braver and more talented than we know or give ourselves credit for.

So, here’s a question for you: what do you know about (life, love, failure, health, parenting, divorce, marriage, fitness, money…. or anything you’ve gained great experience or insight in) that you could pass on to others? And what if you put it in writing as a gift to others?

If the idea excites you, you can purchase my How To Write A Self-Help Book Guide here for $19.95 which will walk you through the process, step by step.

So many of us have hidden insights and wisdom that remain locked inside us. By writing a self-help book, you gift these treasures to others and leave a legacy.

How To Write A Self-Help book will show you how to turn your lived experience into a meaningful narrative that serves humanity. I don’t know of a better way to honour the life each of us has lived.

My hope is that this guide makes the process easy, exciting and accessible to you.

Joanne Fedler

Joanne Fedler

Author, writing mentor, retreat leader. I’m an internationally bestselling author of nine books, inspirational speaker and writing mentor. I’ve had books published in just about every genre- fiction, non-fiction, self-help, memoir – by some of the top publishing houses in the world. My books have sold over 650 000 copies and have been translated in a range of languages. Two of my books have been #1 Amazon bestsellers, and at one point the German edition of Secret Mothers’ Business outsold Harry Potter- crazy, right?

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